Friday, 14 June 2013


Botanical Prints 

Miranda Priestly would kill me for saying this but, this season florals are back, surprise! This time round they've taken a much bolder form, think high spec Japanese wallpaper crossed with Pat Butcher's curtains. Thing is, with this trend, you can take it any which way you want; go big and bright or tiny and understated, everyone's a winner. We love our cute button up tea dress with it's bright red blooms and little berries, there's even a little bird on there somewhere. 

That 70's show 

It's a tad cliche to describe a trend through the decade it was prevalent, it's also the most accurate. The 70's exudes that easy elegance that isn't quite there in many of the decades that followed. Shout out to Hedi Slimane, who in his first collection for YSL showcased a selection of tailored trouser suits and wide brimmed hats, cutting out the cruddy hippy vibes and referencing the much more elegant, mature side of the flower power fashion years. This candy striped mini dress with its pussy bow detailing is our nod to easy 70's elegance. 

The Minimalist

Perfect for summer, this no nonsense approach to dressing is one of our favourite trends this summer. Simple lines, no fuss, easy. Just stick on your favourite pair of trainers/ jellies/heels and you’re good to go. Having spent all winter being a maximalist converting to minimalism might take a bit of getting used to. Just take it one step at a time and when you feel the urge to reach for a belt, think again! Our gingham mini in the perfect summer party dress, team it with a pair of heeled chunky boots for a more grungy feel. 

Keep it Cropped

As you may know, here at House of Jam HQ, crop tops are our FAVE. They have swiftly become a staple basic in our spring/summer wardrobe, the go-to piece when nothing else seems to looks right. Even though some people don't seem to have the stomach for it, you don't need Beyonce abs to pull it off. It's not even your abs being showcased, its more a sneak preview than full blown flesh baring. The crop top works hand in hand with another fave our ours, anything high waisted. Team with elegant tailoring or a trusty a-line pencil skirt to accentuate narrowest part of your waist. 

Statement Shirt 

Bold prints and bright colours are everywhere, and we're loving the simplicity of a good shirt to convey both. Head to toe print and colour can sometimes be too much, which is why this season we've got in the habit of opting for the statement shirt, thrown over a pair of black skinnies. Et voila! They go with practically everything and we have some absolute beauties in store. 

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