It's just, a little crush...

(Images courtesy of style.com) 

From all the daily requests you get on Facebook, it would be near impossible not to be aware of the phenomenon that is, Candy Crush!

Nope, thankfully not the game (seriously, get a life people) but the sweet-as-chocolate-boy hue that graced the AW13 catwalk. With the fashion pack moving on from candyfloss hair (when that bird from X Factor requested ‘pink’ to her hairdresser, you knew it was well and truly done) and has since moved on to become the colour of choice to wear.

We are talking sickly sweet, make the boys wink, PINK! Seen at Moschino Cheap & Chic, Miu Miu, Jonathan Saunders and Carven (that satin ruched number I need, no NEED) is all about femininity with a kick- smashing it,  full on, Chloe Moretz style. From tailored suits with punky-trimmed black and platform creepers, figure hugging and scowling, fluffy and fetish and witchy polka dot- it is the colour in which everyone can find a shade that suits.  

And if you can’t, well I’ll join the masses on the morning commute and crush some serious candy.

Shop CANDY at HOJ now! 

Vibzin'.

She may be the most annoying woman in pop* but even we have to agree Rita Ora looked pretty damn hot on the Sunday at V festival - well of course she did, she totally copied the look from HOJ! (Obviously.)

A sneak peek into the new A/W collection at House of Jam never looked so tantalising with the two-piece again, the star of the show (this black leather trim number is bound to sell out quick so get in there fast.) Worn on a late summer getaway with the boy or taking you through to Bonfire night in November; it’s the diamond duo that will fit in with every situation or date- the word du jour being, ‘layering’.

With Ora flashing (of course she is) the holographic striped Jonathan Saunders number-and some rather spectacular Sophia Webster cutaway thigh-high boots- she may have slightly redeemed herself from that somewhat, horrific monochrome getup she donned up t’north on the Saturday. Stick to the 2-piece Reets, if HOJ are doing it, you know you are onto a winner.  

Keep your eyes peeled for A/W stock to drop. We can hardly wait!

*Just as this post went live, Miley Cyrus regained the number one spot.