I scream, you're outta your mind.

If it’s good enough to lick, it’s good enough to wear- that’s what they say, right?

Whether your favourite temptation of flavour is strawberry cheesecake, peach melba, banana split, minty chip or failsafe vanilla; it’s time to take inspiration from the delectable pastel taste of summer and childhood days gone by. Sitting on the pebbles of Brighton, chilling in London Fields with friends, floating through Brockwell lido or on a roof terrace in Clapton (I’ve heard it’s the place to be) nothing sums up ‘heat wave’ than a good old vintage Cornetto. Now it’s time for your clothes to incorporate the same feel good vibes.

Pastel is incredibly easy to wear as it works with every skin tone- the key is to go a shade or two lighter/darker to complement. Combining a stripe, a pleated skirt, a tie, a crop or faded denim playsuit can keep the look cute yet interesting, whist staying away from garish print and graphic formations to give it a scoop effect rather than twister-y taste. The ice cream hues are perfect when styling with the 1950's cat eye sunnies, rollers under full wrap headscarves, peep toe slingbacks and the must-have curvy behind. Well, with all that sugar to get through, it’s a blimmin’ good job… 

Style Envy: Solange Knowles

Move over Queen Bee, your lil’ sis is about to nick your limelight in a citric blast of rainbow prints, tantalizing textures and fusion of shapes (she’s basically a carton of five alive)- Solange Knowles, you are our new fav!

Whether it is the indigo blue, cyber dog braids; the 70’s Studio 54 gold lamé flares, ethnic printed playsuits, headscarves in fuchsia with traditional bold jewellery- to the Prada suits with ankle straps and afro fever alongside a beaded Chanel maxi.The list is endless to the vast amount of looks Sol can flip her neon hand at and achieve massive style success; it makes Beyoncé look like Kate Middleton in comparison. She may have the moves, the voice, the stage presence and the life of a goddess, but the endless toned pins of the other Knowles sibling can rock a harem pant and kimono like no other. (No wonder the genius footwear designer, Sophia Webster has chosen Solange as her muse.)

The HOJ clan are off to Dimensions festival in Croatia later on this summer and you can be sure they’ll be tweaks and twists of Ms. Knowles packed tightly within our baggage allowance. With leopard scarves multiplying as headdresses, two-pieces, a sarong, a towel, a bag, a sheet, a cover up, a bed, a bib… this look was made for an Easy Jet flight. It may be a tad hazy what the model/singer/DJ/fashion party attendee actually does but I think she may have found her forte- if you can’t compete with the most powerful woman in the world, don’t- simply do it your own way. 

HOUSE OF JAM VS Crazy P

This summer we trotted off to Croatia for the drop dead gorgeous Garden Festival. We’d been waiting for this trip for an absolute age and painstakingly counted down the hours until the time finally came for us to pack up our studs, spray on our batty riders and squeeze 101 outfits into one cabin friendly bag. We hold The Garden dear to our hearts as it’s a place where we reunite with old friends, make new ones and eat calamari by the kilo. Eating, drinking and dancing in one of the most beautiful spots in the world. Hawaiian Tropic Tanning Oil, Factor 4, Day 1, LET’S GO! UV rays are a myth. 

The highlight of our festival had to be watching Voicebox Queen and good friend, Ms. Dani Moore, take to the main stage with Crazy P in our first House of Jam custom-made creation. Jazz and I wanted to make a get-up for this fabulous woman as we knew she’d do it justice and rock the absolute sh** out of it, which she did. And then some. The play-suit, designed especially for Dani, consists of a metallic black body with over-sized black sheer chiffon sleeves, finished off with leather collar and cuffs and a back fasten exposed zip. Both cuffs and collar were given the HOJ treatment and studded using silver dome studs. We were both really happy with how it turned out and hope Dani enjoyed performing in it as much as we enjoyed watching her! 

With our focus switching solely to the HOJ label, we’re hoping to be able to create some more bespoke designs for those with a penchant for strutting lots of stuff on stage. Watch this space! 

Photos courtesy of Heather Shuker Photography

www.heathershuker.co.uk