Tuesday, 5 November 2013



Introducing, Moschino Scott.

(The main man himself, image courtesy of emptylighthouse.com)

Our prayers were answered last week when we heard the fabulous Jeremy Scott has been named as the new Creative Director at Moschino!

The flamboyant American designer, recognised most famously for his collaborations with Adidas, his love of clashing colour and gangster wings whilst mixing futuristic elements with tribal sportswear, will succeed the current CD, Rossella Jardini with almost immediate effect.

(Adidas Originals by Jeremy Scott AW12, image courtesy of zimbo.com)

Having his designs described as “an example of low-brow culture transformed into high art” with comparisons to artist, Jeff Coons for his love of popular culture; JS may not have been the obvious choice to take over the institutionalised Italian brand. But for the past two seasons the mainline Moschino label has definitely taken on a more fun, tongue-firmly-in-cheek direction with constant themes running throughout the show (the teddy bear snood had KTZ written all over it) as well as the younger, flirtier Moschino Cheap and Chic, which for SS14 included flamingos as their key print (this is why they are our favourite). 

(Moschino SS14, image courtesy of fashion156.com)

It’s as if they knew Mr. Scott was coming on board, to slowly prep the long-time fans of the luxury design house to get ready- for his love of stimulating concepts and abstract designs are about to explode onto an Italian stretched fabric very soon- watch this space indeed!

Thursday, 31 October 2013

Slasher vs Slut?

Means Girls hit the nail in the coffin when the voiceover from Lohan drawled, "In 'Girl World', Halloween is the one night a year when a girl can dress like a total slut and no other girl can say anything about it." For the 31st October brings a sudden panic to the female predicament- to dress like a hoe or a hag. Pick a side, nothing in between, that’s it… and forever we will know what kind of a girl you truly are.

We are not twelve years old anymore, do not go Trick or Treating (we hope) and don’t hang around with the 'cool' group of guys who carry fresh Tesco Value eggs in their trackie pockets with a Scream mask covering their bum fluff chin (again, hope.) So why should a bunny or a zombie bride be the only choice of character for a woman to have? This is not a feminism speech about empowerment, liberation and equality but….  a fashion crusade. Instead of cheap lyrca, scratchy acrylic wigs and floppy ears look toward textures to get the sinister juices flowing. Leather, fur, sheer, beading and velvets in a mix of rich hues, clustered jewellery, towering stilettos with a berry lip will set the tone nicely- making it easier that the ‘gothic’ trend always seem to be bang on the style radar this time of year. Funny that.

Taking elements of our favourite horror characters, such a Freddy Krueger in this divine tomato red checked woolly jumper, the Beetlejuice flavour high waisted trousers; bring out your phobia of spiders in the giant tarantula-esque grey fury number or choose the punky vision of tartan and PVC to bring a touch of North London horror to your attire, is a far more stylish way to go. 

But saying all this, let’s take a bet- how many people will be dressing up as Miley Cyrus this weekend? Well suppose it is a happy medium… 

Shop HALLOWEEN here<<<

Tuesday, 29 October 2013

On a ragga tip.

Snazzy 90’s pants are back. Draw in at the waist, loose on the leg, rolled up at the bottom with enough flavour to break out into the 1994 classic, “I like to move it”- cos we do, right?

With the Versace vibe of the black and white swirls partnered with the mesh tee, the multi-colour circus favourites or striped boating delights, there is a design to suit all tastes. As the weather drops and gusts prevail, there is no better way to stick two-fingers up at the Great British weather than with some funky-ass trews. Layer over with oversized knitwear and a vibrant beanie or carry through the 90’s zest with one of the many tantalising bombers now on offer at HOJ- it's time to get all boombastic!

“Woman you nice, sweet, energetic. Big ship on de ocean like a big Titanic, Woman.” Wow, Reel 2 Real, you really did change the music scene forever. 

SHOP 90's Pants NOW at HOJ<<<

(Image courtesy of mixmag.net)

Friday, 25 October 2013

Autumn, is that you?

Believe it or not, we are halfway through autumn. This mild, clammy (especially when running for the morning train with your newly-purchased fur insulation absorbing you) lukewarm presence that has followed October around like a clingy boyfriend, is set to leave us from today, as the clocks go back and temperatures drop- beloved knitwear, WE AM NOW READY FOR YOU!

Finally, the autumnal wardrobe can make a fabulous appearance. Cashmere capes, novelty sweaters, vintage fluff, full woollen skirts, sheepskin button-ups, cashmere crops, tweed delights and charcoal hues make a welcome return to the most stylish season of the year. The cold (not wet) does not need to mean emotionless dressing- by keeping it layered, accessorised and chunky- both with boots and scarves, will keep the look interesting, varied and rich in substance.

Grab you mate, (fiancĂ©!) or man’s best friend and take a wander around your local… park that is and enjoy the vision of rustic burnt oranges, the scent of burning wood as your next door neighbour sets your fence alight again and the crunch from serenity as you take a slip on something lurking submissively below the leaf carpet…. sometimes the simplest things in life are the most fulfilling.

Shop the Autumn Trend NOW at HOJ<<<

Tuesday, 22 October 2013

Made in Chelsea.

It's back. What Monday evenings have been sorely missing and the reason why our Tuesday mornings at work in the kitchen, have been eerily quiet. Three words; Made in Chelsea!

Whether you are team Lucy or Louise, love or loathe Spencer, think Jamie's hand gestures are cute or the worse thing to come out of the McVitie legacy or couldn't give a flying toss, there's no getting away from the e4 ‘reality’ TV show.

From the name-dropping, bar-hopping, bed-bouncing, ra-deee-da sex scandals; they are the young, rich and incestuous wearing only the latest labels. Vintage prints, fur stoles, large totes balanced on the forearm, felt fedoras, luxurious cashmere and leather jackets thrown casually over the shoulder (the latter for when they show us they can do indie too whilst swigging pony-neck beers in a very grimy, yet perfectly clean live music bar in Primrose Hill.) Drama, awkward silences, beautifully expensive gold stacked rings, glossy tonged hair and Cheska stirring it all together- this show has it all!

See they are just like us. (Apart from Phoebe. Not sure what stone she crawled out from...) 

Shop Chelsea Style at HOJ now!

Friday, 18 October 2013

Good things come in 3's

What do they say again- three's a crowd? Well, here at HOJ we don't think so, in fact we think it's best to do it three-way. For not only do we have one sublime black jacket but THREE bobby dazzlers! From the beaded trophy style, the caged cropped number (major swoon) or the fail-safe glitter statement- it's a sight to make your eyes POP in utter amazement.

The statement jacket is the simplest way of jazzing up any outfit. From work to a dinner date, clubbing East to cocktails West; there is a style for every occasion. By adding interest with detail and intricacy will make you stand alone from the stale-black-jacket-gang that is normally associated with such wearer. Mixing and immersing different fabrics, textures and shine together will give a whole new dynamic to an outfit. Basically, the moral of this blog being; never underestimate a black jacket!